When you’re advertising on a digital streaming platform like Hulu or Netflix, it’s important to make sure you’re doing it right. There are a few mistakes that people often make when advertising on these platforms, and if you avoid them, you’ll be much more likely to see success. So what are the top mistakes to avoid? Read on to learn what Jim DePalma points out.
Jim DePalma Points Out the Key Mistakes to Avoid When Advertising in Digital Streaming
Avoid these mistakes when advertising your brand through digital streaming channels:
1. Not Researching Your Target Audience
When creating any type of ad, it’s important to have a solid understanding of who your target audience is. This means knowing their age, gender, interests, and online habits. Without this information, it will be difficult to create an ad that resonates with them.
2. Not Testing Your Ads
Before you launch your digital streaming ad campaign, it’s important to test your ads. This will help you see how they perform and make necessary adjustments before they go live.
3. Not Choosing the Right Streaming Service
As digital streaming services become more popular, many businesses are eager to jump on the bandwagon and advertise through these channels. However, choosing the wrong channel can be a big mistake.
When choosing a digital streaming service to advertise with, there are a number of things to consider. First, you need to study the demographics of the service. Make sure that your target audience is using the service you’re considering.
Second, you need to consider the content of the service. If the service is mostly music, for example, you’ll want to make sure your ad is relevant to that audience.
Finally, you need to consider the cost of advertising on the service. Some services are very expensive, while others are more affordable. You’ll need to decide what you’re willing to spend before you commit to any one service.
4. Not Tracking Your Results
Once your ads are live, it’s important to track their performance. This way, you can see what’s working and what isn’t. Make sure to track things like impressions, click-through rates, and conversions.
5. Not Optimizing Your Ads
As you track your results, you may find that some of your ads are not performing as well as you’d like. If this is the case, don’t be afraid to make changes and optimize your ads. This could mean changing the copy, images, or even the call to action.
6. Not Following Up with Leads
Finally, once you have generated some leads from your digital streaming ads, it’s important to follow up with them. This could include sending them more information about your product or service, or even offering a discount.
Digital streaming advertising is a great way to get your product or service in front of a large audience, but according to Jim DePalma, avoiding some common mistakes is important to make the desired gains. By avoiding these errors, you can create more effective digital streaming ads that reach your target consumers and help drive sales. Have you tried any of these techniques for your digital streaming campaigns? Let us know how they worked for you!