When it comes to advertising your business, you have a lot of different options. One of the most valuable and popular options are digital streaming services. But, how do you know which one is right for you? Here are some questions to ask when choosing a digital streaming service for an advertising campaign based on advice from Jim DePalma:
What to Ask When Choosing a Digital Advertising Streaming Service According to Jim DePalma
Ask these questions before choosing a digital advertising streaming service for your business:
What’s the Reach of the Platform?
When you’re looking at digital streaming platforms to host your brand’s advertising, one of the first questions you should ask is: what’s the reach of the platform? In other words, how many people are actually going to see your ad?
The answer to this question will vary depending on the platform. Some platforms, like YouTube, have a very wide reach and are seen by millions of people every day. Others, like niche streaming services, may have a smaller reach but could still be valuable depending on your target audience.
Think about your brand’s goals for advertising and choose a platform accordingly. If you’re aiming for a wide reach, go with a platform that has a large audience. If you’re targeting a specific niche, choose a platform that’s popular with that group.
What’s the Quality of the Platform?
In addition to reach, you should also consider the quality of the platform when choosing a digital streaming service for your brand’s advertising. Keep in mind that not all platforms are created equal. Some may have better production values than others, or offer more creative freedom when it comes to your ad content.
Before committing to a platform, take a look at some of the ads that have been run on it in the past. This will give you a good idea of the quality level you can expect. If you’re not happy with what you see, move on to another platform.
What Are the Costs?
Of course, one important factor to consider when choosing a digital streaming service for your brand’s advertising is cost. Platforms can vary widely in terms of how much they charge for ads, so it’s important to get an idea of pricing before committing to anything.
Some platforms may charge by the ad, while others may have monthly or yearly rates. Inquire about pricing first thing so you can budget accordingly.
What Are the Terms and Conditions?
Finally, be sure to read over the terms and conditions of any platform you’re considering before agreeing to run your ad. These Terms and Conditions can include things like how long your ad will run, where it will be placed, and what type of content is allowed.
By reading over the Terms and Conditions carefully, you can avoid any surprises down the road.
So, what questions should you ask when choosing a digital streaming service for advertising your brand? According to Jim DePalma, you should first consider the reach of the platform. How many people will see your ad? Next, think about the quality of the platform, the costs involved, and what the terms and conditions of the service are.
By asking these questions and doing some research about different platforms, you can choose the best streaming service to advertise your brand.