The coronavirus pandemic has caused havoc worldwide, causing businesses to relocate, shut down, and change their approach to working. As a result of disturbance in the way work is done, companies formulated new strategies and programs to communicate with customers and employees.
Internal communication became a significant factor in upscaling a company. It allowed the transmission of information between employers and employees, vertically and horizontally.
A well-structured internal communication program allows transparent and open communication for employees. Efforts to be transparent with employees makes them feel valued and motivated to stick around for a long time. Companies know that creating a strategic plan to improve internal communication is essential. However, they miss out on some significant factors. Here are some dos and don’ts by Jim DePalma to create an effective internal communication program.
Dos and Don’ts – As Per Jim DePalma
● Do: Invest in Internal Communication
For an effective and structured internal communication plan, investing your time and money in it is essential.
Jim DePalma believes your internal communication strategy should have various communication channels to ensure messages are not just reaching the employees but are also engaging them.
Investing money in creating a great internal communication program will encourage employee involvement. In turn, the company benefits by retaining employees and saving on costs caused by employee turnover. Retaining employees is better than recruiting new people because a good relationship with your employee boosts productivity, eventually generating revenue.
● Do: Listen to What Your Employees Want
Giving your employees a voice heard and making them feel valued by the company. In turn, they feel encouraged to innovate and generate new, profitable ideas.
Jim DePalma believes that most people leave their jobs when they are demotivated or feel like they cannot communicate openly. Creating a communication channel between you and your employees allows them to share ideas and understand their presence in the company is valued and appreciated.
● Don’t: Limit Communication
When creating an internal communication program, it is essential to note that not all employees are the same. Some need less guidance, others want detailed instructions.
Limiting communication channels to emails or applications will create a barrier between employees and employers, resulting in turnover and lousy performance.
It is vital to communicate important messages via various communication channels that all employees can access.
● Don’t: Commit Communications Overload
As much as open communication is essential, an overload of it can be dangerous. Your employee’s mental health should be a priority. Providing an outlet to talk about their issues to the manager can help relieve their stress.
Keeping a “less is more” mindset helps provide simple and brief information so the human mind can absorb it without causing a strain on a person’s mind.
Final Thoughts From Jim DePalma
In unfortunate and changing times, it is essential to devise a well-structured internal communication program. Jim DePalma believes that the best strategy will ensure a continuous flow of messages and increase productivity. When employees are in line with the strategic vision, they will be more inclined to work toward reaching the organization’s goal.